Co-Owner, Define Academy Salon Coach
With over 20 years of salon and spa experience, Rachel’s career in the industry has created the perfect canvas as co-owner of Define from the creation of its custom concierge experiences to the company’s systems and operations. With a degree in Secondary Education from Towson University and years of facilitation training and classroom experience, Rachel also co-founded the Define Academy and teaches courses in salon business management, customer service, and consultative training. She is also a licensed nail technician, a graduate of Summit Salon Systems, Strategies Salon & Spa Systems Incubator, Conservatory of Esthetics/Successful Spa Operations and served as Director of Salon Operations & Sales and Marketing Manager at salons, medi-spas, and health clubs prior to opening Define. Rachel’s passion for interior design also lends a nod to Define’s salon and spa vibe, which she was thrilled to have the chance to design and decorate. When not serving as the main boss babe, she can be found relaxing by the pool, hanging with her pups and family, or curling up with a glass of wine and her favorite book.